Privacy Settings
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy and Cookie Policy for more information.

Using Heat Maps to analyze Traffic Flow: The Isarsoft Approach

Isarsoft Perception offers users access to a range of heat maps, which can be used to analyze and assess the flow of traffic. Here's how.

Published

February 10, 2023

Traffic Flow Analysis using Heat Maps

A heat map, briefly summarized, is a representation of a large amount of data in the form of an image or map wherein the data is shown as colors. The variation is indicated by a shift in hue or intensity, thereby providing obvious visual cues as to how the data is clustered or spread out over space.

Isarsoft Perception offers users access to a set of six different visualizations. This set includes four different heat maps (path map, position map, velocity map, dwell time map), a trajectory map, and the preliminary detection image. 

In this article, we will analyze the six different visualizations and their contribution towards assessing traffic flow.

Why are heat maps useful in traffic analysis?

The analysis of traffic flow is a fast-paced, quickly changing process that simultaneously involves the processing of large amounts of data. What makes the subsequent assessment easier for traffic personnel and highway patrol is having easy-to-read visual cues instead of actual data. This is where the heat maps come into play. 

Heat maps provide a holistic view of the internal processes without a major loss in clarity, which is ideal for a quick response time. This is especially important as traffic flow is a safety-critical domain, and often subject to situations needing immediate assistance.

With the help of Isarsoft Perception’s suite of visualizations, it is possible to evaluate traffic flow visually with each map corresponding to a different KPI. While path and position maps are in accordance with location tracking, the velocity map helps the user track the speeds of the detected objects. A dwell time map is used to gain an overview of individual and collective dwell times, while the trajectory map provides insight into commonly frequented routes.

We shall delve deeper into each category in the next section.

The Isarsoft Approach

Location Detection and Monitoring

Isarsoft Perception provides two different maps that are configured to aid users in location detection and tracking - path map and position map.

A position map indicates, on a map, where objects are located. The process is conducted with the help of a thermal imaging camera. The color coding of the data works as follows: crowded areas are marked in red, yellow means that the area is not as highly frequented, and blue/turquoise is used to indicate empty or very rarely frequented spaces.

In the context of traffic, the position map can be used to assess traffic flow at any given time. By having an idea of which parts of the road are receiving high volumes of traffic and which are not, personnel can be deployed accordingly to commandeer the traffic and eliminate any hold-ups. 

Data observed over a period of time can be used to create a database. Frequently high-performing areas, in terms of traffic, can be identified and have provisions such as more signage, added infrastructure, traffic signal optimizations made for them.

Position Map for Traffic Flow

A path map functions on the same color scheme as a position map, and is similarly generated with the help of a thermal imaging camera. The path map can be used to indicate and figure out which paths are being taken most frequently - an easy analysis, since the best performers would be marked in red.

This information is relevant in city planning and development as it can help architects and designers distinguish popular routes from the ones that are not as popular. It gives insight into the commuting preferences of citizens, and can be used to improve road conditions.

Path Map for Traffic Flow

Speed Tracking

The speed of vehicles, i.e, detected objects can be tracked by a velocity map. A thermal imaging camera analyzes the datasets corresponding to respective velocities and then displays them in an unified image that is easy to understand.

The color coding scheme remains the same; red is for fast-moving traffic while yellow and blue indicate slower speeds. This information is used by planners and decision-makers to devise and revise safety protocol and speed limits, depending on the situation. 

Velocity Map for Traffic Flow
Velocity Map for Traffic Flow

For example, the image above is a velocity map wherein the vehicles seem to slow down as they approach the intersection, alluding to the existence of traffic signals at specified locations.

Dwell Time Measurement

A dwell time map refers to an image that displays the areas in which detected objects linger. Red signifies long dwell times, while yellow and red are indicative of shorter time spans. 

In traffic analysis, dwell time is used to detect hold-ups, accidents, bad road conditions that might slow down traffic, and congestion. All of these are important variables to take into consideration when streamlining traffic flow and optimizing road conditions to facilitate easier travel.

Dwell Time Map for Traffic Flow
Dwell Time Map for Traffic Flow

Benefits of using Heat Maps

Easy Comprehension

The primary advantage of heat maps is that they process vast amounts of data to generate visual results that can be comprehended in a matter of seconds. Heat maps can be understood intuitively, thanks to a simple color scheme.

Facilitates Quick Response Times

The analysis of traffic is a process that requires near-constant supervision, owing to the presence of several variables that exist simultaneously and the high probability of occurrence of safety-critical incidents. It is, therefore, very useful to have a tool such as heat maps that synthesize data into an easily readable form and facilitate quick response times.

KPI Measurement

The term ‘KPI’ stands for Key Performance Indicator, alluding to variable-based assessment of performance. Isarsoft Perception’s set of visualizations are all configured to assess relevant KPIs, for example, speed, dwell time, location, etc.

Access to heat maps that focus on individual KPIs makes the process of analyzing traffic flow infinitely easier.

More about Isarsoft

With Isarsoft Perception, your camera systems become part of your business intelligence. Whether the goal is to increase efficiency, customer satisfaction or safety, Isarsoft Perception provides the insights needed for informed decisions.

The Isarsoft Perception Dashboard
The Isarsoft Perception Dashboard

Contact us, to learn more about how to turn security cameras into intelligent sensors.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Optimize your business processes.

Improve business processes with video-based business intelligence from Isarsoft.

Explore More Publications

Elevating Christmas Season Experiences with Video Analytics

Elevating Christmas Season Experiences with Video Analytics

The Christmas season brings festive crowds and challenges like managing traffic, security, and visitor experience. AI-powered video analytics provides real-time insights to improve efficiency and safety at venues like Christmas markets. In this article, we will deep dive into how video analytics brings an innovative understanding of Christmas markets and affects its efficiency.

Learn more
Optimizing the Port of Algeciras Operations with Isarsoft's Traffic Management Solution

Optimizing the Port of Algeciras with Isarsoft Perception

APBA, a key trade hub linking Southern Europe, Africa, and the Americas, is advancing maritime and port services. Partnering with Isarsoft, it’s piloting AI and computer vision technologies to optimize road traffic management within its facilities.

Learn more
Hospital waiting lounge

Smart Hospitals: AI Video Analytics for Hospitals

Transforming traditional hospital operations into smart, efficient systems hinges on overcoming challenges like overcrowded waiting rooms, patient flow bottlenecks, and security concerns. AI-driven video analytics is key to this transformation, offering real-time insights, automating critical processes, and enhancing patient safety. By optimizing patient flow through occupancy monitoring, queue management, and ensuring security with violence and slip detection, hospitals can elevate care quality and streamline their operations, resulting in a more efficient, data-driven healthcare environment.

Learn more